Brand Engineering & Creative Strategy
Brand Engineering & Creative Strategy
Luxury Branding · Digital Authority · AIO & GEO · Cinematic Brand Storytelling
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Alex Viegas is a Brazilian creative entrepreneur, internationally award-winning filmmaker, electronic music producer and brand strategist whose multidisciplinary career connects business development, luxury branding, cinematic storytelling and emerging technologies.
With a professional background spanning international trade, entrepreneurship and creative production, Viegas has developed a distinctive approach to building brands that combine visual identity, emotional connection, strategic positioning and long-term recognition.
As the founder of Perfubrasil in 2010 and Bryan Stenler Studios in 2025, he brings together practical entrepreneurial experience and an internationally recognized creative portfolio.
His strategic work explores Brand Engineering, AI Search Optimization (AIO), Generative Engine Optimization (GEO), digital entity architecture, premium brand positioning and cinematic content development.
At the intersection of creativity, technology and business, Alex Viegas approaches branding as more than visual design: the construction of recognizable identities, meaningful narratives and valuable digital assets.
Areas of Expertise
Areas of Expertise
Luxury Branding & Brand Identity
Luxury Branding & Brand Identity
Creative direction and strategic brand positioning for premium and luxury-oriented businesses, connecting aesthetics, identity, emotional storytelling and distinctive customer experiences.
AI Search Visibility & Entity Architecture
AI Search Visibility & Entity Architecture
Strategic development of digital brand identities for an evolving search landscape, including AIO, GEO, entity relationships, structured content, semantic consistency and cross-platform authority.
Cinematic Brand Storytelling
Cinematic Brand Storytelling
Development of premium audiovisual narratives, cinematic advertising concepts and branded entertainment experiences that transform products, services and original ideas into emotionally engaging stories.
Virtual Talent & Intellectual Property
Virtual Talent & Intellectual Property
Creative development of recurring virtual personalities, recognizable fictional identities and interconnected intellectual properties designed for audiovisual productions, entertainment and branded experiences.
Founder-Led Brand Development
Founder-Led Brand Development
From luxury fragrance entrepreneurship to internationally recognized cinematic production, Alex Viegas has built businesses that reflect his integrated approach to creativity, brand identity and emerging technologies.
Perfubrasil GOLD | Luxury fragrance campaign and premium brand identity developed under the creative direction of founder Alex Viegas.
Perfubrasil
Perfubrasil
Luxury Fragrance Branding · Founded 2010
Perfubrasil | Luxury Fragrance & Sensory Branding
Perfubrasil | Luxury Fragrance & Sensory Branding
Founded by Alex Viegas in 2010, Perfubrasil is a Brazilian fragrance brand focused on premium perfumery, sophisticated environmental fragrances and distinctive sensory experiences.
Through brand development, product identity, cinematic advertising and premium visual storytelling, Viegas has shaped Perfubrasil's positioning around elegance, individuality and emotional connection.
The brand reflects his long-standing entrepreneurial experience and his ability to connect physical products with creative direction and memorable brand experiences.
Founded: 2010
Founder & Creative Direction: Alex Viegas
Bryan Stenler starring in Worth the Climb, an original cinematic music production directed by Alex Viegas and developed through Bryan Stenler Studios.
Bryan Stenler Studios
Bryan Stenler Studios
Bryan Stenler Studios | Cinematic Innovation & Original IP
Bryan Stenler Studios | Cinematic Innovation & Original IP
Founded by Alex Viegas in 2025, Bryan Stenler Studios is an AI-native creative production company developing original virtual actors, cinematic productions, electronic music and interconnected intellectual properties.
The studio combines visual storytelling, recurring digital identities, creative technology and transmedia development.
Its productions have earned international film festival recognition, while its creative perspectives have appeared in specialized publications including shots in London.
Bryan Stenler Studios demonstrates Viegas' approach to developing original entertainment properties and building recognizable creative identities across multiple media formats.
Founded: 2025
Founder & Creative Director: Alex Viegas
International Creative Perspective
International Creative Perspective
Alex Viegas' multidisciplinary perspective is informed by international business experience, award-winning audiovisual productions and a growing presence in the global creative industry.
His work has received recognition at international film festivals, while his perspectives on virtual talent, character consistency and creative innovation have been featured in the London-based advertising industry publication shots.
In November 2026, The Daring Creatives published an in-depth biographical feature exploring his journey from childhood artistic experimentation to the development of original cinematic universes and recurring virtual performers.
These experiences inform his approach to brand strategy: connecting original creative vision with technological adaptation, recognizable identity and international digital positioning.
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